In the modern facility of Weichai Holding Group, the successful launch of the 6170 marine engine marked a significant milestone. This achievement contributed to the engine business unit reaching an impressive production and sales volume of 250,000 units this year. During a recent celebration ceremony, Tan Xuguang, the chairman of Weichai Holding Group, personally handed over this milestone engine to its dealers, symbolizing not just a number, but a testament to the company’s growth and success.
Just mid-November in 2007, Weichai achieved a major breakthrough by surpassing 250,000 high-power engines produced and sold, maintaining a leading position in the industry ever since. This accomplishment is not only a historic milestone for Weichai itself but also represents a new peak in the global high-speed, high-power engine sector. As Weichai continues to advance, it solidifies its reputation as a leader in innovation and quality, writing a new chapter in its journey of rapid and sustainable development.
Weichai engines are highly favored in the market due to their reliable performance and cutting-edge technology. Over the years, users have come to trust and prefer Weichai products, which have earned the title of “China’s First Power Brand.†The brand has become synonymous with power, efficiency, and durability, making it the top choice for many customers across various industries.
One of the recipients of the 250,000th Weichai engine, Le Zhongzhong, shared his experience of using Weichai marine engines for years. He noted that his income was consistently higher than others due to the fuel efficiency, reliability, and ease of maintenance of Weichai engines. With improved economic conditions, he has now become a local dealer, strengthening his partnership with Weichai. He emphasized that long-term cooperation with Weichai has been mutually beneficial, and he believes the company's strong brand and technological strength will continue to drive future growth.
The shipbuilding engine market has always been a core segment for Weichai, where it maintains a market share of over 80%. In recent years, the company has expanded into new markets such as heavy-duty trucks and construction machinery, gaining significant traction. The WD615 engine set a monthly sales record of 30,000 units, while the newly launched WD12 engine quickly reached 10,000 units in its first year. With a projected annual output of 1.5 million units, the WD12 has become a popular choice, even creating a saying: “No WD12, no car.â€
According to recent data, Weichai’s market share in heavy-duty vehicles over 14 tons reached 36% by June this year, up 9 percentage points from the previous year. In the 5-ton-plus loader market, the company’s share increased to 81%, further reinforcing its competitive edge.
Technological innovation has been the driving force behind Weichai’s rapid development. From initial technology absorption to independent R&D, the company has made remarkable progress in the engine sector. The introduction of China’s first Lanqing Ou III engine, followed by the mature WD12 large-displacement engine, and the recent success of the Euro IV engine, all showcase Weichai’s continuous innovation. These achievements have helped the company transition from manufacturing to creation, positioning itself as a global leader in the engine industry.
Tan Xuguang, Chairman of Weichai Holding Group, highlighted that the 250,000th engine marks a key milestone, reflecting the company’s growing strength and vitality. Looking ahead, Weichai plans to focus on independent innovation, leveraging advanced technology platforms to develop next-generation engines that are more environmentally friendly, energy-efficient, and high-quality. The goal is to establish the largest and most advanced engine production base in the industry.
Weichai’s technological advancements have mirrored the progress of China’s diesel engine industry. Since 1999, the company has aggressively expanded into the construction machinery market, upgrading China’s engine standards within three years. It then introduced high-horsepower engines like the WD615 and WD12, staying ahead of market demands. Weichai also led the development of Euro I to Euro IV emission standards, becoming the first in China to achieve Euro III compliance. Additionally, the company is involved in new energy engine research, collaborating with international partners to develop CNG, LPG, and LNG engines that meet global standards.
Through relentless innovation and strategic capital operations, Weichai has maintained a leading position in both product quality and technology. Its scale and influence have grown significantly, achieving what is known as the “Weichai Speed,†with five consecutive years of double-digit growth. This has enabled the company to achieve sound and rapid development.
As the largest manufacturer of high-power and high-speed diesel engines in China, Weichai has built a strong brand and scale. Through innovative capital strategies, the company has established two listed companies—Weichai Power and Shandong Juli—and developed a comprehensive heavy-duty automotive industry chain. This includes engines, transmissions, axles, and vehicles, forming one of the most competitive industrial clusters in China. The integration of these components has enhanced overall strength and profitability, enabling Weichai to compete effectively in both common and diversified markets.
Weichai’s continued expansion and innovation ensure it remains at the forefront of the global engine industry, setting new benchmarks for quality, efficiency, and sustainability.
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