The Michelin Group, the global leader in the tire industry, recently unveiled a new range of after-sales service initiatives called “According to You†on March 28. Xia Yifu, Chairman of Michelin (China) Investment Co., Ltd., emphasized that this initiative positions Michelin as the only tire brand in the market offering such an extensive and customer-focused service system. Meanwhile, its competitor Goodyear has also introduced its own service plan named “Car Nanny,†signaling a growing trend of enhanced post-purchase support in the tire sector.
Industry analysts suggest that competition between major tire companies in China is intensifying. With the rising number of vehicles on the road, consumer demand for comprehensive car-related services is on the rise. At the same time, many drivers lack sufficient knowledge about tire maintenance and repair, making reliable after-sales support more important than ever. As a result, the quality and depth of service offerings have become key factors influencing purchasing decisions.
Michelin predicts that the replacement tire market will grow significantly in the coming decade, potentially expanding two to three times in size. This forecast highlights the increasing importance of customer experience and service in driving long-term growth in the industry. With both Michelin and Goodyear investing heavily in service innovation, it’s clear that the race to win customer loyalty is just beginning.
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