Quan Diesel: Take the lead in the diesel engine industry

Looking back at 2011, there were two major events that affected domestic light wood companies. First, the downturn in China's auto market in 2011 has caused the sales of domestic auto companies, especially some commercial vehicles and supporting companies, to decline. Second, in the past two years, the light industry of China’s light industry has undergone large-scale integration of auto companies. Joint ventures and restructuring have emerged in an endless stream. , Yunnei, Chaochai and other domestic mainstream light wood companies have all reorganized.

Under such circumstances, Anhui Quanchai Power Co., Ltd. (hereafter referred to as Quanchai) has become the focus of attention in the industry as an independent light diesel company ranked first in sales of domestic medium and small-diameter diesel engines.

On November 22, 2011, the QuanChai Business Annual Conference was held in Hefei, where representatives from Quanchai and more than 500 dealers attended the meeting. It is reported that at the annual business meeting, Quanchai issued information that the company must accelerate its development.

Take effective measures to stabilize the sales situation

Gu Zhongchang, deputy general manager of Quanchai Power, said that although Quanchai’s marketing work in 2011 is very difficult, it also has bright spots. From January to October 2011, Quan Diesel sold 315,000 diesel engines, of which 200,000 road diesel engines were sold and 115,000 non-road diesel engines were sold. Sales volume remained the first in the medium and small bore diesel engine industry in China.

Gu Zhongchang said: “In 2011, Quanchai effectively controlled the decline in sales volume by adjusting its thinking and sales policies. By adjusting supporting resources, it has won new market opportunities.” Since 2012, Quan Diesel has succeeded with Sinotruk, The vehicle companies such as Sichuan Nanjun and Chengdu Trump achieved ancillary equipment, resulting in an increase in sales in the weak southern market. Quanchai's new round of product technology upgrade and development has not only further expanded Quanchai's supporting resources, but also won new development opportunities for Quanchai. The company's Tianli Power 55-380 HP series high-power diesel engine has been rapidly developed and gradually received user approval. A variety of new products continue to be introduced to the market, which brings many new highlights to the sustainable development of Quanchai.

Adjust product structure to increase market share

For the development trend of China's auto market in 2012, relevant experts and most auto companies believe that it will improve slightly compared to 2011. From this point of view, the "blowout" development stage of the auto market has passed. In 2011, the overall market conditions of the auto market can be regarded as the beginning of a new round of steady development. This trend of the market has caused companies to face trials. Enterprises must develop in a difficult situation. They must rely on excellent products, innovative technologies, and forward-looking overall development strategies.

Gu Zhongchang stated that at present, Quanchai’s sales are facing irrational product structure, and the traditional product market has been challenged by competitors and needs to be adjusted as soon as possible. The automotive diesel engine must break through the supporting system and marketing network of existing products, and use high power as soon as possible. Diesel engine put on the market. Non-road diesel engines have broken through key areas such as forklifts, construction machinery and agricultural equipment, and have increased sales through product mix adjustments.

Perfecting the service system and improving service competitiveness are the key factors for the accelerated development of Quanchai. Through more than ten years of development, Quanchai has established a service system with wide coverage and adaptability, and its service competitiveness has been continuously improved. The company’s personnel stationed abroad implement integrated management of sales and services. This management model avoids the occurrence of wrangling and enables more effective communication with vendors. Currently, Quanchai has set up 16 marketing departments, 18 vehicle factory offices, more than 630 service stations, 34 central library of accessories, and nearly 200 foreign staff. It has initially formed a nationwide coverage and is relatively complete. Service Network.

Introducing Quality Capital to Strengthen the Engine Industry

“As an independent engine company, Quanchai has always been seeking development in its survival. Before each important decision and every important decision, we must stand at a certain height and make a rational decision. We must carry out every important technological transformation and important products. Before research and development, we all must stand at the forefront of market analysis, we have no more funds, time and opportunities, and the market does not allow us to make any mistakes.The single-player engine companies warn us with facts that this is a dangerous survival. This way, the words of Xiao Zhenghai, chairman and general manager of Quanchai Group, not only revealed the development of Quanchai but also worried about the development of light diesel companies.

In 2010, driven by the government's policy of expanding domestic demand, Quan Chai wanted to restructure with China Rongsheng Heavy Industry Group Holdings Co., Ltd. (hereinafter referred to as China Rongsheng) in order to expect Quanchai to get more opportunities and develop faster. After the reorganization, Quanchai will continue to make the engine business bigger and stronger, and will be innovative and constantly developing.

Looking at the development of Quan Chai over the past 10 years is impressive. China Rongsheng’s choice of cooperation with Quanchai is also based on the fact that Quanchai’s existing business can complement its strengths with Rongsheng. Continue to enlarge and strengthen the existing diesel engine business and meet Rongsheng's strategic plan. Therefore, Quanchai will continue to speed up product upgrading and structural adjustment around the diesel engine business, continuously improve Quanchai’s visibility and influence in the industry, and increase the level of corporate development.

In conjunction with Rong Sheng, it can be said that it is a needle for the development of Quan Chai. Rongsheng's business scope includes shipbuilding, marine engineering, power engineering, and engineering machinery. As Quan Diesel, whose core business is light diesel engine, Rongsheng's business segment not only provided Quanchai with a good platform for the development of heavy-duty diesel engines, but also solved the problem that light-traffic companies had no profit in sales.

The Chinese auto industry is in a period of transition from big to strong, and Quanchai will make great strides in the new wave of development in the automotive industry.

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