Heat pump technology has a long history, but as an emerging energy industry, heat pumps have only entered the Chinese market for three to four years. Since the development to the present, the market has been tepid and there is no large-scale promotion in the country, but with the In recent years, the tightening of energy resources, especially the shortage of electricity, has injected new vitality into the heat pump market and formed a heat pump economic belt in South China and South Central China. The heat pump market is quietly heating up.
According to industry analysts, in the next few years, the Sanming, Quanzhou, and Xiamen markets in Fujian will perform better, with great potential in Fuzhou; Guangdong will become the main competition place for the heat pump market; and Hunan, Jiangxi and other markets have the most potential.
With the introduction of the "Renewable Energy Law" in 2006, the heat pump industry has also drawn increasing attention from all walks of life. In South China, South China, and other provinces, there has been a sudden rise. Many brands have competed in this market and sales have been gratifying. However, on the whole, the heat pump market in Guangdong and Fujian in the South China market is obviously much more mature. Both the promotion of the brand and the degree of acceptance of consumers are relatively high, while the South-China market in Hunan, Hubei, Jiangxi, etc. The province has also developed rapidly in the past two years. The Fujian market performed well. Located on the southeastern coast of China, Fujian is warm and humid, with an average annual temperature of 17°C to 21°C. From the climatic conditions alone, it is most suitable for the promotion of heat pumps. However, because the heat pump is still an emerging product, the market is still in the incubation period. Therefore, although the Fujian market has the conditions for the development of heat pump products, but due to the development of the early market needs a period of time, so in Fujian, only Sanming, Quanzhou, Xiamen, three The performance is relatively prominent.
At the same time, due to the better economic conditions in the three places, consumption levels and concepts are also more advanced, heat pump brands have entered more, and product promotion is also relatively in place, so consumers have a certain understanding of the product, and the market has been developing steadily over the past two years. Although Fuzhou is a capital city, economic conditions are also good, but it will certainly increase the market investment costs. At the same time, because many heat pump manufacturers are relatively weak and basically have no ability to carry out large-scale promotion, Fuzhou's market acceptance is not as high as that of Sanming and Quanzhou. It is estimated that the market potential of Fuzhou will be relatively large in the next few years.
From the product analysis, the home market performance of the Fujian market is obviously stronger than the commercial machine. It is understood that the home market in the Fujian market has performed well. Compared with last year, conservative estimates suggest that there will be a growth rate of around 40% to 50% this year. The overall sales volume will exceed 1,000 units, and it may even reach 2,000 units.
Compared with air-energy water heaters, the commercial machines currently do not perform well in the Fujian market. Some local large hotels have always believed that new products are less reliable. Therefore, they are still more willing to use traditional water heaters. Guangdong market commercial players play a leading role. Guangdong Province is located in the southernmost part of the mother mainland, in the economic belt of the Pearl River Delta, and has a developed economy. The average temperature in most parts of the province is between 20°C and 23°C. The favorable climatic conditions, higher economic level and advanced consumer awareness have made Guangdong Province a benchmark city for heat pump product consumption in the past two years. Mainly in the following aspects: First, many companies, the brand is standing, the product market is widely spread.
According to a conservative estimate, there are not less than 200 manufacturers in the local area of ​​Guangdong alone, including OEMs. Second, brand promotion efforts and consumer acceptance are high. Many brands have set up offices in Guangzhou, but also because of local brands. There are also many employees, so it is convenient and effective from the standpoint of market operations alone. Third, Guangdong has a developed economy. There are numerous large-scale event venues such as commercial enterprises, factories, staff quarters, hotels, etc., coupled with the water use habits of Cantonese, making small and medium-sized The heat pump commercial machine market is very hot. It is conservatively estimated that the home machine market share will not exceed 5%. However, due to better market promotion, the entire commercial machine market has grown significantly faster.
According to industry analysts, in the next few years, the Sanming, Quanzhou, and Xiamen markets in Fujian will perform better, with great potential in Fuzhou; Guangdong will become the main competition place for the heat pump market; and Hunan, Jiangxi and other markets have the most potential.
With the introduction of the "Renewable Energy Law" in 2006, the heat pump industry has also drawn increasing attention from all walks of life. In South China, South China, and other provinces, there has been a sudden rise. Many brands have competed in this market and sales have been gratifying. However, on the whole, the heat pump market in Guangdong and Fujian in the South China market is obviously much more mature. Both the promotion of the brand and the degree of acceptance of consumers are relatively high, while the South-China market in Hunan, Hubei, Jiangxi, etc. The province has also developed rapidly in the past two years. The Fujian market performed well. Located on the southeastern coast of China, Fujian is warm and humid, with an average annual temperature of 17°C to 21°C. From the climatic conditions alone, it is most suitable for the promotion of heat pumps. However, because the heat pump is still an emerging product, the market is still in the incubation period. Therefore, although the Fujian market has the conditions for the development of heat pump products, but due to the development of the early market needs a period of time, so in Fujian, only Sanming, Quanzhou, Xiamen, three The performance is relatively prominent.
At the same time, due to the better economic conditions in the three places, consumption levels and concepts are also more advanced, heat pump brands have entered more, and product promotion is also relatively in place, so consumers have a certain understanding of the product, and the market has been developing steadily over the past two years. Although Fuzhou is a capital city, economic conditions are also good, but it will certainly increase the market investment costs. At the same time, because many heat pump manufacturers are relatively weak and basically have no ability to carry out large-scale promotion, Fuzhou's market acceptance is not as high as that of Sanming and Quanzhou. It is estimated that the market potential of Fuzhou will be relatively large in the next few years.
From the product analysis, the home market performance of the Fujian market is obviously stronger than the commercial machine. It is understood that the home market in the Fujian market has performed well. Compared with last year, conservative estimates suggest that there will be a growth rate of around 40% to 50% this year. The overall sales volume will exceed 1,000 units, and it may even reach 2,000 units.
Compared with air-energy water heaters, the commercial machines currently do not perform well in the Fujian market. Some local large hotels have always believed that new products are less reliable. Therefore, they are still more willing to use traditional water heaters. Guangdong market commercial players play a leading role. Guangdong Province is located in the southernmost part of the mother mainland, in the economic belt of the Pearl River Delta, and has a developed economy. The average temperature in most parts of the province is between 20°C and 23°C. The favorable climatic conditions, higher economic level and advanced consumer awareness have made Guangdong Province a benchmark city for heat pump product consumption in the past two years. Mainly in the following aspects: First, many companies, the brand is standing, the product market is widely spread.
According to a conservative estimate, there are not less than 200 manufacturers in the local area of ​​Guangdong alone, including OEMs. Second, brand promotion efforts and consumer acceptance are high. Many brands have set up offices in Guangzhou, but also because of local brands. There are also many employees, so it is convenient and effective from the standpoint of market operations alone. Third, Guangdong has a developed economy. There are numerous large-scale event venues such as commercial enterprises, factories, staff quarters, hotels, etc., coupled with the water use habits of Cantonese, making small and medium-sized The heat pump commercial machine market is very hot. It is conservatively estimated that the home machine market share will not exceed 5%. However, due to better market promotion, the entire commercial machine market has grown significantly faster.
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