Dongfeng Motor Co., which has just reached its 40th birthday, is trying to achieve a leap from quantity to quality in the overseas market expansion field. Apart from continuing to consolidate past vehicle export, spare parts assembly and export business, it has already begun its attempt to locate overseas locations. To achieve product development and production "localization strategy;.
Zhou Wenjie, deputy general manager of Dongfeng Motor Company, said that the current domestic auto companies' entry into the international market is roughly in three different stages: the first stage is called "basket selling; this is opportunity-oriented, which means that companies abroad are actively looking for There is no long-term plan to buy a car at home, and the second stage is called “entrusted operation stage; that is, agents can be sought in different geographical markets, and the responsibility for developing local markets is more delegated to the local general distributors; The three phases are “playing a battlefield; that is, having a medium- and long-term cooperation plan with local partners and establishing a continuous distribution network. From now on, Dongfeng strives to implement both domestic and foreign markets in the third phase, and promote the local products in overseas markets. Change.
He believes that at the same time of market globalization, various regional markets still have different levels of trade barriers, and relying on vehicle exports will encounter many obstacles in the long run. Therefore, as long as it is possible and the conditions are ripe, Dongfeng will set up its own equipment factories in various key regional markets, including the products to achieve a certain degree of localization. It is reported that Dongfeng Commercial Vehicle Company has initially located Iran, and Dongfeng Motor Co., Ltd. is optimistic about Indonesia.
Commercial vehicles are the traditional advantage of Dongfeng Motor Company. Its production and sales volume has remained the first among domestic counterparts for five consecutive years. Since 2008, Dongfeng's light commercial vehicles and medium and heavy commercial vehicles have successively achieved the export of major assemblies and parts. An important goal of Dongfeng's new medium-term plan is to make commercial vehicle sales account for 10% to 15% of the total sales of commercial vehicles in the overseas market, and to achieve the export of technology and capital, that is, product localization.
The latest statistics show that from January to August this year, the entire automotive industry's exports fell by 64%, and the east wind basically kept pace with the industry. From the perspective of the entire Dongfeng Motor Company, exports completed 15,500 vehicles in 2008, and so far this year, exports have completed less than 6,000 vehicles.
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