"I have been involved in the lottery for 8 consecutive months." On the Yan'an elevated road, Li Fang (a pseudonym) said helplessly to the "First Financial Daily" reporter. "Shanghai's on-line quotas have been used up. Now it is only a guerrilla warfare. It is used everywhere before the foreign card is used. I don't know if the monkey year can be photographed."
The reason why Li Fang is determined to win the Shanghai brand begins with a rumor that Shanghai will expand the time and area of ​​the foreign card. "From April 10th, in the Shanghai Central City Expressway (Elevated Road), the implementation of the restrictions on the opening and closing hours of the morning and evening peaks of the external bus will be implemented from 7:00 to 10:00 and 16 per day. When the time is -19 (except for weekends and national holidays), it is forbidden to drive small passenger cars from other provinces and cities, empty taxis and internship drivers in the central city expressway..." As early as the first few days, Li Fang is constantly being screened by this message in the WeChat circle of friends.
This is not a hole in the wind. As early as January this year, Sun Jianping, director of the Shanghai Municipal Transportation Commission, publicly stated that the new restriction scheme for foreign-brand vehicles has been completed or will be implemented on a daily basis. In this program, there is an extension of the time limit for the extension of the foreign vehicle on the elevated. After the Spring Festival, the Shanghai Municipal Transportation Commission released a message saying that measures such as the trial of foreign-branded roads in the urban area will continue to be launched in the second quarter of this year. This "mobilized" the owner's enthusiasm for the card.
The cost of the auction has soared to 20,000 yuan on March 19, and there are still two days from the auction day of this month. Some media reports said that the number of people who participated in the card-making has exceeded 120,000, which is much higher than that of the previous month. 20,000 people. At the same time, according to information released by the Shanghai National Brand, the number of personal license plates was only 7406 in March, down 247 from February. It can be seen that the bidding rate of license plates will further decline this month.
"The place where I go to work in the urban area must go high. If I can't get a card, it means that I have trouble getting to work in the future." Li Fang said. This kind of psychology that is determined to win also makes the Shanghai license plate, which is famous for its "most expensive iron sheet", have a new attribute - "the most difficult iron sheet", which has given birth to a new profession - the generation of cards. According to the reporter's understanding, two years ago, the labor cost for branding was less than a thousand yuan. Since last year, the highest price has risen to about 8,000 yuan, and this year it has further soared to a maximum of 20,000 yuan.
"This price is definitely rising." Xiao Zhang (pseudonym), a person who specializes in providing business to customers, told reporters. “Our service fee is different every month. This depends on the number of people who participated in the month and the cost of our side.†According to the introduction, the so-called cost depends on the number of players, quality and equipment. How much, in addition, the proxy fee is also a gradient grade. Take Xiao Zhang as an example, the most expensive is 20,000 yuan, followed by 9800 yuan, and 5,000 yuan. "20000 pieces of our winning rate can reach 85%, 9800 is about 50%, and 5,000 yuan is only 20%." Xiao Zhang told the "First Financial Daily" reporter. Even with a service fee of up to 20,000 yuan, there are many people who come to seek services. "This month our quota is full, and now we are accepting the next month's reservation, but we have not yet calculated the price for the next month." Xiao Zhang said that in order to guarantee the winning rate, they must be monthly. Order volume is controlled at around 400.
"Not a last resort, I will not choose to find someone to shoot, not worthwhile." Li Fang believes. According to the average price of the license of 76,600 yuan in February, plus the service fee of 20,000 yuan, then the price of a Shanghai card is close to 100,000 yuan. "I knew it was like this. It was better to buy a second-hand license plate directly." Li Fang said. Eight months ago, when she just bought a car, the price of second-hand Shanghai brand was between 10-12 million yuan, and the new card price was about 75,000 yuan. In order to save money, Li Fang chose to “take a chance†and took a card. I didn’t expect this to happen. Eight months have passed. During this period, the Shanghai Municipal Transportation Commission issued a new regulation. From November 1, 2014 to October 30, 2016, the trial second-hand license plates will be uniformly incorporated into the auction platform for unified management, and may not be transferred without authorization. Li Fang’s “regression†was blocked, and the data showed that the winning rate in February was only 7.4%. According to the current number of participants, the decline in the winning rate in March is a foregone conclusion.
The price of new energy vehicles that benefited from “one card is hard to find†is of course to make the majority of traditional fuel car owners like Li Fang feel helpless, but it is a big plus for new energy vehicles that enjoy free licenses. “My biggest trouble recently is that there are orders without cars.†He Fang (pseudonym) is a dealer of SAIC Roewe 550plug-in. According to her, after the tightening of foreign brands, the amount of new energy vehicles in the store is also Is rising. Because of this, new energy producers including SAIC, BYD, and BAIC are accelerating their market share. "Our current focus is to ensure the production capacity of new energy vehicles, and strive to achieve 12,000 units this year." Wang Xiaoqiu, vice president of SAIC Group and general manager of SAIC Motor Vehicle Company, said in an interview with the reporter of China Business News. The target sales of Beiqi New Energy in Shanghai this year will also reach 5,000.
As early as the end of 2012, the relevant departments of Shanghai issued a message saying that a special license number section would be created to provide free use of new energy vehicles. Subsequently, this measure was officially implemented last year, and the first batch of free Shanghai cards was placed at 20,000. According to the plan put forward by the Shanghai New Energy Automobile Promotion Office in July 2014, in 2014 and 2015, Shanghai will promote 4000 and 9,000 vehicles respectively, and a total of 13,000 new energy vehicles in two years. According to the plan at the time, the service period of 20,000 licenses should meet some of the requirements of 2.14, 2015 and 2016. But now, statistics show that in 2014, the number of new energy vehicles in Shanghai has reached 11,000, of which about 70% are privately purchased, and the first batch of 20,000 licenses has already been over half. In this regard, some car owners who have recently booked BYD Qin but have not yet mentioned the car are worried that there will be a situation where the license is not available. (Qin’s car pick-up period is 3-4 months) Because so far, the government has no further policy explanation. Will the new 20,000 launches be used after the 20,000 licenses are used? Some people think that if the above 20,000 licenses are used up and the government cannot issue follow-up policies in time, there will be an empty window. In the meantime, not only the sales of new energy vehicles may be affected, but the difficulty of the Shanghai auction will also increase greatly.
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