SAIC Fiat Hongyan Powertrain starts from the “heart” to lead the industry promotion

SAIC Fiat Red Rock Powertrain Co., Ltd. (SFH), located in the North New District of Chongqing, officially opened its doors in 2009. The opening ceremony was attended by several key figures, including Tong Xiaoping, Vice Mayor of Chongqing; Wu Jianong, Vice Chairman of the Chongqing Municipal Committee of the Chinese People's Political Consultative Conference and Director of the Administrative Committee of the Northern New Area; Francoi Amadei, Chairman of Fiat Group China; Xiao Guopu, General Manager of SAIC Motor and Commercial Vehicle Division; and Zhou Langhui, Vice President of Shanghai Automotive. They all delivered speeches and participated in the ribbon-cutting ceremony, marking a significant milestone for the company. In his speech, Vice Mayor Tong praised SFH as a major achievement of Chongqing’s cooperation and innovation strategy, highlighting it as a qualitative leap in the development of the city’s diesel engine manufacturing industry. He emphasized that the Chongqing Municipal Government will continue to support SFH’s long-term growth. Vice President Xiao outlined the company’s vision: to become a leading supplier of high-quality, energy-efficient powertrains with top-tier service. Meng Feixin, representing the company, noted that SFH has established strong conditions and platforms to deliver advanced, environmentally friendly powertrains to China and East Asia. Alfredo Altavilla, CEO of FPT Fiat Power Technologies, sent a congratulatory message, emphasizing that SFH is a strategic location for FPT’s global expansion. SFH is a joint venture between SAIC Iveco Commercial Vehicle Investment Co., Ltd. (SI), Fiat Power Technology (FPT), and Chongqing Heavy-Duty Truck Group Co., Ltd. (CHVG). The company is recognized for its cutting-edge technology and environmental focus. Since its establishment in June 2007, SFH has positioned itself as a new force in China’s diesel engine industry, aligning with the national automobile industry restructuring plan. Despite the challenges posed by the global financial crisis, SFH managed to thrive by adapting to the country’s industrial policy shifts. The State Council introduced the “Regulations for the Adjustment and Revitalization of the Automotive Industry,” which emphasized innovation, product transformation, and the integration of new energy vehicles. SFH focused on strengthening its manufacturing capabilities while expanding into automotive finance and after-sales services. Its commitment to technological advancement and customer satisfaction has allowed it to stand out in a competitive market. By leveraging the strengths of its three parent companies—FPT’s world-class technology, SAIC and CHVG’s local resources and customer base—SFH has successfully integrated European expertise with domestic production. A strict quality control system ensures that engines produced at SFH meet the same high standards as those made in Europe. This approach has helped SFH quickly capture market share and build a strong reputation. To expand beyond its internal group, SFH focused on market positioning and launched products like the CURSOR9 diesel engine, which meets international standards and is tailored for the Chinese market. With power outputs up to 46HP/L, low fuel consumption, and compliance with Euro III, IV, and V emission standards, SFH is well-positioned to lead the national transition to cleaner technologies. In terms of after-sales service, SFH emphasizes customer satisfaction, aiming to maintain the "heart" of every vehicle. It plans to establish service centers in major cities across China, offering international-standard solutions and personalized support to downstream car manufacturers. Since its official launch in 2009, SFH has achieved several milestones. In November 2008, it showcased its advanced technology at BAUMA CHINA 2008. In March 2009, the Cursor 9 engine was launched alongside SAIC Iveco’s JIE SHI heavy trucks, marking the debut of SFH’s first "Made in China" engine. At the 2009 World Bus Expo Asia, SFH provided four star engine models to the domestic passenger car industry, demonstrating its leadership in technology and innovation. In April 2009, SFH participated in the Shanghai International Auto Show, showcasing its three flagship engines: Cursor 9, NEF 6, and F1C. Later that year, SFH joined forces with Chongqing’s bus industry leaders to promote energy-saving and new energy vehicle development, supporting the national policy shift toward green transportation. With a clear vision and strong execution, SFH continues to drive innovation and contribute to the revitalization of China’s auto industry. As it expands its reach and strengthens its market presence, SFH remains committed to excellence, sustainability, and customer-centric growth.

Cotton Wrap Film

Cotton Wrap Film,Cotton Bale Packaging Film,Plastic Film,Plastic Cotton Wrap

Wuxi Xinhao Protective Film CO.,Ltd , https://www.cotton-balewrap.com