China has become one of the most sought-after markets in the world's machine tool industry, and international strong players are rushing to the beach. Shenyang Machine Tool believes that in the past year, the marketing strategies of these competitors have undergone profound changes, and they have chosen to build factories in China more.
In order to cope with the changes of competitors, Shenyang Machine Tool believes that in the fierce competition, it needs to increase market access and strongly enter the era of brand marketing. In the future, the company will become a leader in the world machine tool market, and the company’s product structure will undergo major adjustments. The socialization of low-end machine tools will be promoted, and the new five products will be made into mainstream products in the market. Major products will enter into world-class standards within three years.
If we want to achieve the above goals, the relevant supporting industries in the country must keep up. In fact, during the “12th Five-Year Plan†period, one of the main goals of the machine tool industry was to promote the industrialization of CNC systems and functional components. However, the industrialization of CNC systems and functional components in China is very difficult.
In order to cope with the changes of competitors, Shenyang Machine Tool believes that in the fierce competition, it needs to increase market access and strongly enter the era of brand marketing. In the future, the company will become a leader in the world machine tool market, and the company’s product structure will undergo major adjustments. The socialization of low-end machine tools will be promoted, and the new five products will be made into mainstream products in the market. Major products will enter into world-class standards within three years.
If we want to achieve the above goals, the relevant supporting industries in the country must keep up. In fact, during the “12th Five-Year Plan†period, one of the main goals of the machine tool industry was to promote the industrialization of CNC systems and functional components. However, the industrialization of CNC systems and functional components in China is very difficult.
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