On May 5th, the second meeting of the China Brand Passenger Vehicles Joint Summit, hosted by the China Association of Automobile Manufacturers and hosted by Dongfeng Motor Corporation, was held at the headquarters of Dongfeng Company. Zhu Fushou, general manager of Dongfeng Company, deputy secretary of the party committee, Liu Weidong, deputy general manager of Dongfeng Company, and relevant responsible persons of 17 Chinese self-owned brand passenger car companies attended the meeting. Dong Yang, executive vice president and secretary general of China Association of Automobile Manufacturers, presided over the meeting. Zhu Fushou pointed out in his speech that the current independent business has good development potential, but there are still many problems. China's own brands should pick up the group to seek the great synergy and integration of automobile companies. This will have the development of China's own brands. Milestone meaning.
Dong Yang pointed out at the meeting that China's auto production and sales are currently ranked first in the world, but the Chinese auto industry is not strong. To build China into a car powerhouse, the core task is to develop Chinese brands, and the most important content of Chinese brand development is the development of Chinese brand passenger cars. Although the overall decline in the market share of Chinese brand passenger cars has stopped from the fourth quarter of last year to the first quarter of this year, the situation is still grim, which requires Chinese brand passenger car companies to join forces to find a new development path.
In his speech, Zhu Fushou introduced the development of Dongfeng's independent business. He said that in 2011, Dongfeng Company released the “Dry†D300 medium-term business plan to the society. In the process of developing its own business, Dongfeng Company formed five distinct characteristics, namely, strategic, open, collaborative and innovative. Pragmatic. Zhu Fushou said that the development of Chinese brands is promising and it is necessary to strengthen such beliefs. China's own brands and Chinese auto companies have tenacious resilience, grow up in adversity, and grow up in the storm. This is destined for China's own brands to have strong adaptability and will not lose confidence due to short-term setbacks and difficulties. From the perspective of national brands, China's own brand production and sales reached 11.07 million units last year, ranking fourth in the world, and has already ranked in the leading camp. Such achievements and production and sales scale should become the pride of Chinese car companies. From the comparative advantage of the automotive industry, the cost performance of Chinese cars is the highest. China's own brands have very large demand in the international market, and they have strong demand in the automobile consumer market in Southeast Asia, the Middle East, Africa, South America, etc., and have a very high cost performance advantage. But study how to turn these advantages into concrete results.
Zhu Fushou pointed out that China's own brands must face up to their own problems in the process of growth. In response to these problems, auto companies need to take real action. For the future development of China's own brand passenger cars, Zhu Fushou proposed that it is of strategic significance to carry out independent cooperation in the automotive industry. Synergy is competitiveness, and synergy is productivity. At present, the independent business has a good development potential, but there are still many problems. China's own brands should pick up the group to seek the great synergy and integration of the automobile companies. This will have a milestone significance for the development of China's own brands.
It is understood that the first meeting of the China Brand Passenger Car Joint Summit was held in Chongqing in October 2014. The joint meeting will discuss the problems existing in the development of Chinese brand passenger vehicles, and build a cooperation and exchange platform from the research and development, procurement, marketing and other aspects of the enterprise to explore the solution to the problem. The second meeting held in Wuhan conducted a study on the specific operational mechanism of the summit and the organizational structure of each professional committee, and discussed and determined the direction and focus of the next phase of the summit. The meeting also divided into four working groups, namely the Technology and Development Group, the Brand Building Group, the Overseas Business Group and the Purchasing Group, to discuss and study the specific issues.
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