This is an era of popular hand-holding. Cross-border cooperation between brands is a popular trend this year. On September 7, many listened to FM and PP car rental jointly announced a strategic cooperation, more listening to FM will be exclusively for the exclusive car rental car PP car listen treasure, the two sides will also be in the brand cross-border joint promotion, user experience, traffic plans, etc. The field achieves win-win for both parties.
After listening to FM and PP car rental to reach a strategic cooperation, more than listening to FM will use PP to rent more than 600,000 car rental car rental platform to expand the overall market share of Che Treasure, further strengthen the layout of the audio ecosystem; PP car rental will be through Listening to FM's exclusive and customized smart car radios and massive amounts of high-quality audio content will create a more comfortable and convenient listening experience for users in the automotive scene. The cooperative arrangement of the business will also provide diversified experience services for both parties.
It is understood that the car rental market has developed rapidly since the beginning of this year. The PP car rental platform has activated the owner's idle vehicles in a unique P2P model and provided car rental services for carless families. With the ecology and philosophy of the “shared economyâ€, the car rental market in Asia has risen rapidly. The data shows that since entering China in 2013, the number of registered vehicles owned by PP Rent-a-Car has exceeded 600,000, which is several times that of traditional car-rental companies, which has increased 100-fold year-on-year, 34% month-on-month, and the number of tenants has exceeded 1 million. At present, the PP car rental platform is Asia's largest car rental sharing platform, which accounts for more than 90% of the P2P car rental market share. It can not only bring considerable economic benefits to owners, but also enable tenants to enjoy cheaper and more convenient car rental services. .
Listening to FM as the unicorn of the mobile audio industry, listening to science and technology around the "high-quality content + smart hardware + scene applications + connection services," the audio development strategy of the ecosystem, has been highly recognized by many industry celebrities. Che Ting Bao is a strategic and benchmark product that listens to the FM layout ecological chain and car entertainment field. As a leader in the field of intelligent vehicle-mounted Internet radio, Che Ting Bao has achieved a number of honors and is well received by the owners. The data shows that since the release on June 8 this year, as of September 1, the cumulative order volume of CheTinbao has exceeded 500,000 units, far ahead of the automotive hardware market, and has become a unicorn in the field of automotive intelligent hardware.
People in the industry think: “The cooperation between PP rental car and FM listening is one of the leaders in the car rental sharing economy, and one is the innovative pioneer in the mobile audio industry. Both sides are based on providing better driving services and opening up mobile intelligence for users. Car life new experience."
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