From the production and sales of less than 4,000 vehicles 10 years ago to the sale of 195,000 heavy vehicles by 2010, the sales revenue will exceed 85 billion yuan, which is more than 40 times higher than that of the time of reform and reorganization, and China is now in a historical stage. Steam, now will be played again.
At the China National Heavy Duty Trucks 2011 Business Conference recently held, China National Heavy Duty Truck Group said that CNHTC will strive to reach 200 billion yuan in sales revenue by the end of the 12th Five-Year Plan; heavy truck products will reach the world's advanced level; the construction will be dominated by the heavy truck industry. Light, micro, passenger, special vehicles and engineering machinery full range of commercial vehicle companies. It is not difficult to see that China National Heavy Duty Truck, which has made a transition to the full range, has begun to exert its power.
For this old state-owned enterprise ranking in the forefront of the domestic heavy-duty truck industry, it undoubtedly made a profit in 2010. In January-November 2010, China Heavy Duty Truck Co., Ltd. jointly sold 178,849 heavy-duty vehicles, which was far more than that set at the beginning of the year. Annual sales target. In addition, the 19 gold princes, Haoyun series of CNG (compressed natural gas) and LNG (liquefied natural gas) vehicles successfully developed by the company have also been approved by the Ministry of Industry and Information Technology to enter the market. Currently, they have successfully entered the northwest and southwest markets.
However, the soaring production and sales volume does not mean that companies will be able to sit back and relax. Although China National Heavy Duty Truck Group has formed nine series and more than 3,000 models, it has become the most comprehensive company in the domestic heavy truck industry. However, compared with other mainstream automobile enterprises such as FAW Jiefang and Dongfeng, there is no shortage of heavy trucks. Its weakness is precisely the lack of medium, light, micro-cards and other products. In the increasingly competitive Chinese auto market, only one type of vehicle will undoubtedly increase the company's operating risk.
Obviously, Sinotruk has already realized this and the changes are coming. Since 2010, in accordance with the needs of the automobile industry planning and enterprise development, CNHTC has completed the reorganization of Chengdu Trump and Fujian Yongan, smoothly achieved the acquisition of Shanghai Huizhong’s major technical assets, and launched the Mianyang assembly branch. The project further expands the company's product line and regional market layout. Chengdu Trump Card and Fujian Yong'an are two companies mainly engaged in the production of medium- and light-duty trucks. The products are below the tonnage of heavy-duty trucks. Their market layout and product arrangements are in line with the long-term development plan of China National Heavy Duty Truck on the one hand and China’s heavy weight on the other. Steam's product chain, starting with heavy-duty vehicles, extends downward.
At the business conference, the new light trucks produced by China's heavy truck Chengdu Trump Company were released. It is understood that this series of new products was named the 7 Series. It is a light truck replacement platform jointly developed by Sinotruk and domestic scientific research institutions. Decorations and drive systems have all been improved and upgraded. According to relevant person in charge of China National Heavy Duty Truck Group, after the reorganization of Chengdu Trump, China National Heavy Duty Truck Group put forward the idea of ​​first light weight and heavy weight. Its target for 2011 is 100,000 light trucks. According to the plan, Trumpchi Chengdu will eventually become a commercial vehicle base with an annual output of 400,000 vehicles. By 2015, it will strive to achieve the goal of 100,000 medium and heavy trucks and 300,000 light and micro cards.
The rapid growth of product sales is inseparable from the contribution of the marketing network. In order for CNHTC to achieve the full range of goals, it is naturally also inseparable from the construction of a marketing network. However, the problem is that almost all car companies are now working hard to build their own marketing network, to expand the land in all parts of the country, the result is inevitable homogeneity. Creating a unique marketing network system and pursuing win-win cooperation are the long-standing business culture of Sinotruk. Since the reform and reorganization, China National Heavy Duty Truck has been actively exploring the construction of a marketing service network system. At present, it has 1,168 dealerships, 243 refitting units, 1587 service stations, and 781 accessories dealers. It has initially formed a network system with relatively scientific and reasonable layout and effective operation specifications. In the next step, the goal of China National Heavy Duty Truck is to create a network system featuring the characteristics of China National Heavy Duty Truck, facing domestic users at all levels, and adapting to different regional markets, and achieve new breakthroughs in network construction.
At the same time, Sinotruk's strategy of going global is also changing. In line with the company's overseas practice and independent financial operations, China National Heavy Duty Truck has set up 24 sales divisions in product sales regions and regions and countries with market potential, and established sales, parts and service outlets in 49 countries around the world. This year, China National Heavy Duty Truck Group's total vehicle exports will reach 14,000, and maintain the first place in the national heavy truck industry. It is reported that China National Heavy Duty Truck will give full play to capital, human resources and international cooperation, further increase the speed and intensity of overseas network construction, gradually promote KD production in the international market area with large potential, and actively explore different sales models and new international markets. Cooperation mode.
2011 is the first year of the Twelfth Five-Year Plan, and the development environment facing the Chinese auto market will also be more complicated. This requires that car companies that tasted sweet this year must be cautious when planning for 2011. From the domestic point of view, the country will implement a prudent monetary policy next year, credit will be tightened, and the impact of inflationary pressure and raw material prices will gradually emerge. However, at the same time, from this year onwards, the state has intensified efforts to develop the western region, introduced the construction of small cities and towns, the construction of Hainan's international tourism island, and introduced the economic and strategic arrangements such as the Haixi policy. These are favorable factors. In addition, the country’s GDP growth has been arranged at more than 8% per year, and the country’s total social investment has increased substantially, and the growth rate has remained at around 25%. In addition, the position and role of the heavy truck industry in the national economy are increasingly evident. The sound start of China's "Twelfth Five-Year Plan" development plan will inevitably drive the heavy truck industry to achieve new growth.
Although the growth rate of the heavy-duty truck market is expected to slow down in 2011, it is still an indisputable fact that the domestic market has a large space for development, large market potential, and more market structure opportunities. Based on the above judgments, the development goal of CNHTC in 2011 was to ensure that more than 230,000 heavy-duty vehicles were produced and sold, sales revenue exceeded 100 billion yuan, and the growth rate was around 18%. The major indicators were higher than the industry average. At present, some of the technology assets acquired from Shanghai Huizhong have been introduced into CNHTC Jining Commercial Vehicle Company to provide a strong guarantee for the development of new products. The cooperation with Germany's Man Company is also proceeding smoothly, which has benefited China National Heavy Duty Truck in terms of product technology, quality standards, vehicle design, and logistics management. By the end of 2011, a new batch of cooperative products will be available.
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