With the GMP dust settled, with the surging tide of drug prices, the pharmaceutical industry will go from here? This also pushed pharmaceutical machinery manufacturers to a crossroads. Perhaps our relatively low level of manufacturing and high-end products with independent intellectual property rights are relatively small. At the same time, however, we have also seen new types of equipment developed for the characteristics of China's pharmaceutical industry and sold products exported to Southeast Asia. After the "GMP" is not the arrival of the disaster, but the beginning of a new journey, a new stage of the show. In order to truly understand the current development status and competitive characteristics of the current pharmaceutical machinery industry, the HC Pharmaceutical Research Institute conducted an in-depth questionnaire survey on typical users of the pharmaceutical industry. A total of 200 questionnaires were sent out in this survey, and 171 valid samples were recovered. The effective sample recovery rate reached 85.5%. From this we can see that this survey activity has been actively involved with the users of pharmaceutical machinery.
This survey mainly adopts key sample surveys. The role of the interviewed personnel in the procurement process of pharmaceutical machinery in the survey sample is as follows:
1, user information acquisition channel analysis
From the point of view of users obtaining information channels, the purchaser still mainly rely on the information sent by the manufacturer as the main channel for information acquisition, and 62.5% of the users regard this channel as the main channel for information acceptance; in addition, the exhibition, network, Search engines and the usual exchanges in the industry are also one of the main channels.
2, user media selection analysis
In terms of print media selection, the HC Pharmaceutical Industrial Market Purchasing Guide became the most preferred media for the interviewed users. As the "Huicong Pharmaceutical Industrial Market Purchasing Guide" is clearly targeted, authentic, and informative, it is in the industry. The popularity has been continuously improved. Currently, it has become the largest publication in the pharmaceutical machinery industry. 51.8% of users will take the initiative to read it. China Pharmaceutical Equipment, as a long-established magazine in the industry, has a high reputation and ranks second. 42.86% of users will take the initiative to consult the magazine, and the Sino-foreign pharmaceutical company's procurement guide is ranked third.
In terms of website selection, China Pharmaceutical Machinery ranked first in the selection rate of 48.21%. HC Pharmaceutical Industrial Business Network, and pharmaceutical machinery and pharmaceutical chemical equipment network ranked second with a 41.1% selection rate respectively.
From the perspective of users' demand for information, the information that users most want to obtain is concentrated in the product information, price information, and technical articles of pharmaceutical machinery. The degree of information demand in other areas is relatively weak.
3, analysis of user procurement impact factors
From the point of view of procurement methods, nearly 66.7% of users currently take direct purchases from manufacturers, and methods such as tendering and purchases from dealers nearby are not frequently used.
According to survey data analysis, most of the current users do not have a fixed procurement plan for the procurement of pharmaceutical machinery. Instead, they purchase it directly from the equipment manufacturer as needed. Only a few large companies will formulate a procurement plan for the next year at the end of each year. Based on this plan, they will invite tenders or purchase directly from manufacturers.
In the purchase process, the demand for equipment is generally put forward by the technical department, and the top leaders of the company decide whether to purchase or not. Equipment replacement cycle is generally more than 3 years, 8-10 years is the highest.
In terms of procurement purposes, more users are purchasing new pharmaceutical machinery for new construction projects or equipment updates. It is rare for companies to update equipment due to other reasons.
In general, from the statistical results of the market statistics of pharmaceutical machinery, the maturity of the pharmaceutical machinery market is still at a relatively low level. Due to the value of the pharmaceutical machinery itself and the long life cycle, the price is still the key to market competition. Therefore, the main players in market competition should further control costs and reduce prices; adapt to new market operations, make the network commerce and product information transparent, and adjust production according to market demand, improve the level of technology and services, and continuously improve the product's cost performance. Improve user satisfaction, establish a brand image, and lay the foundation for winning the market.
This survey mainly adopts key sample surveys. The role of the interviewed personnel in the procurement process of pharmaceutical machinery in the survey sample is as follows:
1, user information acquisition channel analysis
From the point of view of users obtaining information channels, the purchaser still mainly rely on the information sent by the manufacturer as the main channel for information acquisition, and 62.5% of the users regard this channel as the main channel for information acceptance; in addition, the exhibition, network, Search engines and the usual exchanges in the industry are also one of the main channels.
2, user media selection analysis
In terms of print media selection, the HC Pharmaceutical Industrial Market Purchasing Guide became the most preferred media for the interviewed users. As the "Huicong Pharmaceutical Industrial Market Purchasing Guide" is clearly targeted, authentic, and informative, it is in the industry. The popularity has been continuously improved. Currently, it has become the largest publication in the pharmaceutical machinery industry. 51.8% of users will take the initiative to read it. China Pharmaceutical Equipment, as a long-established magazine in the industry, has a high reputation and ranks second. 42.86% of users will take the initiative to consult the magazine, and the Sino-foreign pharmaceutical company's procurement guide is ranked third.
In terms of website selection, China Pharmaceutical Machinery ranked first in the selection rate of 48.21%. HC Pharmaceutical Industrial Business Network, and pharmaceutical machinery and pharmaceutical chemical equipment network ranked second with a 41.1% selection rate respectively.
From the perspective of users' demand for information, the information that users most want to obtain is concentrated in the product information, price information, and technical articles of pharmaceutical machinery. The degree of information demand in other areas is relatively weak.
3, analysis of user procurement impact factors
From the point of view of procurement methods, nearly 66.7% of users currently take direct purchases from manufacturers, and methods such as tendering and purchases from dealers nearby are not frequently used.
According to survey data analysis, most of the current users do not have a fixed procurement plan for the procurement of pharmaceutical machinery. Instead, they purchase it directly from the equipment manufacturer as needed. Only a few large companies will formulate a procurement plan for the next year at the end of each year. Based on this plan, they will invite tenders or purchase directly from manufacturers.
In the purchase process, the demand for equipment is generally put forward by the technical department, and the top leaders of the company decide whether to purchase or not. Equipment replacement cycle is generally more than 3 years, 8-10 years is the highest.
In terms of procurement purposes, more users are purchasing new pharmaceutical machinery for new construction projects or equipment updates. It is rare for companies to update equipment due to other reasons.
In general, from the statistical results of the market statistics of pharmaceutical machinery, the maturity of the pharmaceutical machinery market is still at a relatively low level. Due to the value of the pharmaceutical machinery itself and the long life cycle, the price is still the key to market competition. Therefore, the main players in market competition should further control costs and reduce prices; adapt to new market operations, make the network commerce and product information transparent, and adjust production according to market demand, improve the level of technology and services, and continuously improve the product's cost performance. Improve user satisfaction, establish a brand image, and lay the foundation for winning the market.
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