Analysis of Enterprise Change under the New and Old Order of LED Era

Yang Haifeng believes that the LED lighting era has arrived, which is embodied in the following aspects: 1. Technically, it has the ability to replace traditional light sources. Such as: color temperature, color rendering index, luminous efficiency, life and reliability, etc.; 2, cost, economic. Compared with traditional lighting products, LED cost is a major disadvantage of competition. I thought it would be compared in two aspects: first consider the cost of LED lights and traditional lamps in the light source, electrical accessories (such as ballasts, drive power, etc.) and the whole system purchase cost of lamps; secondly, consider LED lights and traditional lamps throughout their lifetime. Acquisition cost, use cost and maintenance cost. At present, these two aspects have already reflected the advantages of LED, and with the improvement of LED light efficiency, its advantages will be more prominent. 3. In terms of policies, the global community pays attention to energy conservation and environmental protection. Countries around the world have introduced a large number of policies to encourage energy conservation and limit the use of energy-intensive products. For example, in Australia, the production and sales of ordinary incandescent lamps have been completely stopped in 2012, and countries such as the United States have introduced subsidies for the use of energy-saving products. In October last year, China announced that it would cancel the production and sales of light bulbs of less than 15 watts by 2015. In August last year, it began to implement government procurement subsidies for LED lighting products. These create an atmosphere that uses LED lighting products. 4. From the use of customers to industrial capital, LED lighting products and market prospects have been fully recognized. Customers actively demand the use of LED lighting products; industrial capital has invested heavily in the LED industry chain, which has greatly promoted the industrialization and popularization of LED. Every technological revolution will have a major impact on related industries. Some enterprises will seize the opportunity and get rapid development; and some enterprises will accelerate their demise. LED lighting is no exception! Traditional lighting products are vacuum devices, and the production equipment is very professional. The production lines of ordinary bulbs, halogen bulbs, energy-saving lamps, sodium lamps, mercury lamps, metal halide lamps, etc. are not compatible, can not be universal, and enter the LED era, the production line The versatility shows great advantages. The same production line can also produce LED bulbs, LED spotlights, LED downlights, etc. The properties of LED lighting products are also shifted from vacuum devices to small appliances, and their production and marketing methods will follow. Variety. The pattern of the lighting industry has also undergone a process from order to chaos, then from chaos to order, but the changes in the new and old orders have changed. The total size of the industry will also grow steadily. Henderson, a provider of LED professional lighting solutions. Focus on commercial, office and industrial lighting. In particular, industrial lighting, this year's progress is smooth, first of all, it is shortlisted for Sinopec supplier catalogue and bulk supply, and secondly, it has received orders for more than 10 million high shed lamps from a food enterprise logistics center in Nanjing. We will use this as an opportunity to expand the results, let more companies share energy-saving results, create greater value for customers, and they can also achieve rapid development. In the scope of national energy conservation subsidies, there are five lighting companies in Jiangsu, and Henderson is in it. This time, Henderson's downlights, PAR lights and tunnel lights series can be included in the national energy conservation subsidies, indicating that Henderson's products have certain Competitiveness. Henderson's mission is to invest in energy conservation and environmental protection, continuously solve customer concerns, and provide competitive LED products and services through efficient management to create maximum value for customers. After winning the bid, we have made special promotion through the large client department, and we have made some progress: we have obtained applications in representative projects such as the People's Bank of China treasury, Anhui tunnel, and shopping malls. In the next step, we will increase the promotion efforts and reach the promotion target. Henderson has been engaged in LED lighting business for ten years, applied for 170 patents and participated in 8 standard drafting work. The current focus of work has shifted to focusing resources on core businesses. In the past two years, Henderson has paid more attention to the positioning of the target market to after-sales service, and integrated resources to complete the business positioning of the Henderson LED professional lighting solution provider. Henderson is currently the industry standard setting unit. Participation in standard setting is only one aspect of Henderson's competitiveness. The most important thing is the need to continuously provide competitive capabilities that meet the positioning of Henderson LED professional lighting solution providers. products and services. We will continue to pay attention to the needs of our customers, quickly utilize the latest LED technology, and through efficient management, our products and services will always have market competitiveness. And through more and improved sales channels, let more customers share energy-saving lighting technology. Henderson is progressing and developing while serving customers.

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