· "2015 Michelin Enterprise Knowledge Lecture" Beijing first stop to speak

On July 3, Michelin, the global tire technology leader, held the Michelin Enterprise Knowledge Lecture in Beijing. For the first time, this seminar covers four of Michelin's product lines, providing a comprehensive introduction to Michelin's diverse range of innovative products and services. Since 2003, Michelin’s “Michelin Knowledge Seminar” held in various parts of the country has entered its twelfth year.

“Michelin is not only the most familiar tire brand for Chinese consumers, but also provides quality products and services to Chinese consumers in the areas of automotive aftermarket services, travel information and lifestyle.” Philippe Verneuil, President of Michelin (China) Investment Co., Ltd. Mr.) said, “In the past 26 years since entering China, Michelin has continued to innovate and develop and lead the industry in progress. We hope to show more comprehensive Michelin to more public.”

In the form of "Michelin University", this lecture will include Michelin's passenger car tires, truck and bus tires, construction machinery tires, aircraft tires, agricultural tires, Michelin maps and guides, Michelin lifestyle department and many other product lines. Here, the Michelin brand and its product line are introduced in detail.

The lectures are in the form of lectures covering the tire and non-tire business of Michelin China. In addition to passenger car tires and truck tires, which are closely related to the public life, Michelin also demonstrated the innovation of three special tires for aircraft tires, construction machinery tires and agricultural tires. As a leader in the world tire industry, Michelin has always adhered to technological innovation and continuously realized many technological breakthroughs in the industry. The near-zero growth technology of aircraft tires has greatly increased tire life; engineering machinery tires have successfully produced the world's largest specification of engineering machinery tires with a diameter of 4.03 meters with its industry-leading technology to help customers successfully achieve their goals. The superior performance of radial tires and ultra-low pressure technical tires for agricultural tires in protecting soil and saving fuel has effectively helped farmers around the world to improve the productivity and efficiency of agricultural equipment.

It is worth mentioning that Michelin's service innovation is ubiquitous and plays an important role outside the tire business. The Chia Auto Service Network, which serves passenger cars, launched the O2O solution in February this year. Michelin maps and travel guides, Michelin lifestyle products have brought more peace of mind, comfort and convenience to consumers around the world for many years.

In the future, Michelin will continue to uphold the spirit of innovation and corporate core concepts for more than 100 years, deepen the Chinese market, and continue to practice the long-term commitment to Chinese consumers. After the Beijing Railway Station, the “Michelin Enterprise Knowledge Seminar” will be held in Shanghai and Guangzhou.

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