The light truck market affected by the increase in raw materials this year once showed signs of price hike in April. Some models such as Liberation and Foton have adjusted their prices by RMB 2,000 to RMB 5,000, which was in stark contrast to the setback in car consumption.... The characteristics of commercial vehicles make their prices “easy to defend and hard to attackâ€, and it is a “virgin†that is less susceptible to the environment than the car market. In the off-season in June, July and August, the light truck market is still hard to resist the power of the decline of the auto market this year. Affected, in July the terminal began to drastically reduce the price of the car, the maximum drop of 8,000 yuan, the industry believes that this number has been overdrawn after a mid-level light truck of bicycle profits, the dealer is actually losing money to earn ...
Everyone has a "heart" promotion sale
European light trucks have gradually become a powerful new force, but the Japanese characters and the Lingzi generation represented by the Japanese light trucks still occupy most of the markets, and gradually the high-end brands have slowly “snipped†the low-end market.
Jiangling, Jianghuai, and Qingling are now each carrying the wishful thinking and the literal decline is no less than 5,000 yuan. Among them, the JMC Simplified version of the light truck Shunda, which was only listed on the Jiangling first year, went down the price of mid-to-low-end products by 7,000 yuan. In July, it began to cut the price by 5,000 yuan on the basis of the guide price. After the price reduction of the JMC series light truck, the price is very close to the price of low-end light trucks, which has created a strong pressure on the low-end market. In addition, JMC's other light truck-type Kaiyun extended terminal also has a cash discount of 7,000 yuan.
According to Jiangling dealers, in the first half of this year, the market share of Jiangling in Shenzhen increased by 30%, but it has significantly decreased compared to last year's growth rate. This time, the intention of price reduction is very obvious, and Jiangling’s products are intended to fully cover the high, middle and low-end markets. Further expand its market share.
In addition, the Jianghuai Light Truck Country III short wheelbase handsome ring has 8,000 yuan in cash, dealers said, because in April new listing when the dealers can not get the goods, to 5, June factory production capacity adjustment is completed, dealers in large quantities Grab the goods, especially the new product short wheelbase handsome bell, promotion behavior is for the inventory vehicle cleaning.
Another bell-class high-end light truck on behalf of the Qingling also changed its steady style, in order to give way to the new car 700P, all customers who purchased 600Pd in ​​July 18-August 18 can get a price of 8,000 yuan package.
Shenzhen sales have improved in the second half of the year
In contrast to the "understatement" of the "two rivers and one bell" on their respective promotional activities, Yangcheng light truck dealers admitted that they were forced by the pressure of inventory and in order to weaken their propaganda, they had to make price adjustments, and their entire series of models dropped by 8,000 yuan. In cash, the Venus series will sell 80,000-82 thousand units after the price adjustment, and the Silver Star series will sell 81,000-83 thousand units respectively. “In the past, we took customers to the vehicle management station. People queued from 9 am to 4 pm. Now it is basically no one after 11 am.†A dealer sighed that sales of light trucks .
According to statistics from the China Association of Automobile Manufacturers, commercial vehicle sales in the first half of this year reached 1,573,200, a year-on-year increase of 21.98%. From January to June this year, China's light truck sales reached 689,000, an increase of 23% over the same period of last year, and the increase in sales of light trucks has exceeded commercial use. Increase in car sales. However, in the first half of the year, the Shenzhen market had a diametrically opposite situation with the national market. The slowdown in growth has become a consensus in the industry.
The sales person in Huaihua South Huai District believes that the implementation of new emission standards is the direct cause of the sluggish light-duty truck market in Shenzhen in the first half of the year. Talking about the trend of the young card market in the second half of the year, he believes that the sales volume in the second half of the year should be better than that in the first half of the year. The useful life of the means of production and the replacement of old and new products are objective. Consumer demand will be released sooner or later. Moreover, now that Guangdong Province has fully implemented State III, consumers no longer buy cars from nearby cities such as Dongguan and Huizhou and use them in Shenzhen. Users who choose to buy cars on the local market are expected to increase.
State II car spoils, State III car temporarily lost
The light-card users are mainly three-person, one is a city logistics company, and most of them use middle-to-high-end light trucks for the distribution of supermarket goods in the same city; the second is that the self-employed people are engaged in short-distance freight transportation or agricultural activities; and the third is the inter-city and short-distance transport. In addition to most of the high-end light-duty trucks used by urban logistics companies, the vast majority of the other two types of people choose medium and low-end light trucks. Because of the economic conditions and environmental impacts of these two people, they often have two characteristics when choosing a vehicle. First, they are particularly sensitive to vehicle prices, and second, they do not place much emphasis on emissions and environmental protection.
After the implementation of State III standards, light truck prices have risen sharply. The freight industry is generally a two- to three-year shift. However, this part of the consumer groups has temporarily suspended the transfer plan, and there are some light-card brands until the 3rd and 4th of this year. The launch of China III products in the month and the use of the first-to-market and then-low-price sales of the China II model are very appealing compared to the prices of the "quasi-new cars" that are on the market.
In addition, there has been a common phenomenon in the market, that is, users have chosen to use the non-national III region to buy the country's second license plate and return to use in Shenzhen. The cities of Guangzhou and Shenzhen, which started implementing State III from last year, have been hit hard by foreign transport vehicles. Nearly half of the roads are transport vehicles with Xiaoxiang prefixes, and dealers in Shenzhen and Guangzhou are discharging in this round. The impact of the upgrade was obvious. In the first half of the year, there was no sales increase due to the early release of demand as described by the industry.
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