With the upgrading of China's truck technology in recent years, truck exports have become the main profit growth point for major domestic manufacturers. However, different overseas markets and different development strategies have also led to differences in the development status of related companies abroad.
Jin Bosong, deputy director of China's Foreign Trade Research Department of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, believes that foreign companies cannot adopt the same competitive strategy as local companies. When Chery entered the Russian market and competed with the Russian domestic car Lada, the final outcome was a heavy price. This is the best example.
On the other hand, a problem that China's auto exporting developed countries are concerned about is that they encounter such a powerful competitor of globally renowned automobile companies.
However, in the Indian market, Chinese auto companies do not have this concern at all. Because the grades of trucks in developed countries are very high and the prices are high, the sales in the Indian market are not good. Therefore, the international truck giant has basically given up the Indian market. Based on this situation, China's trucking companies can produce medium-to-high-grade trucks with higher grades than Indian soil trucks. In terms of technical strength, truck companies in China are stronger than Indian truck companies. There is no need to fight costs with local Indian companies. A strategy of winning by quality can be adopted. The product level and price may be higher than that of the local truck company, but it is lower than similar products manufactured by trucks in European and American developed countries. It is advisable to conduct a detailed market survey in the local area to understand the characteristics of Indian truck users and determine the grade, price and marketing strategy of the product accordingly.
As one of the BRIC countries, India has a huge market space. If Chinese truck companies can grasp the development trend and adapt to their markets, overseas truck companies will play a catalytic role.
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