Although the reporter called the Shanghai Free Trade Zone Office, Zhou Jinxiang, the person in charge of the external propaganda, still approved whether the “parallel import vehicle pilot program†was approved. However, from the Chinese government’s website on November 6, the State Council’s General Office’s opinions on strengthening imports were announced. In the case of “strengthening the pilot project of parallel import of automobiles in the Shanghai Free Trade Zoneâ€, it is only a matter of time before the Shanghai Free Trade Zone becomes the first pilot area for parallel imported cars nationwide.
Parallel import means that other importers bypass the general agent to import directly from the origin of the product and then sell it domestically. However, due to the conflict with the relevant provisions of the “Implementation Measures for the Management of Automobile Brand Sales†promulgated by the State in 2005, the legally parallel imported cars have been in a gray area for a long time.
On August 1 this year, the State Administration for Industry and Commerce issued the "Announcement on Stopping the Implementation of the Recording Work of Automobile Distributors and Authorized Dealers of Automobile Brands", and announced that it will stop implementing the general dealers and authorized dealers of automobile brands from October 1. Filing work. Some analysts said that the move was to pave the way for the openness and legalization of parallel imports in the Shanghai Free Trade Zone.
According to statistics, China currently imports more than 1 million vehicles per year, 10% of which are parallel imports. Compared with the traditional distributors, the first-level dealers, the second-level dealers and the 4S stores, the traditional channel imported cars can reach the consumers. The parallel imported cars save the intermediate cost, and the price can be 15% lower~ 20%, the price of a luxury car of more than one million yuan can be reduced by up to 30%.
Due to the news of the release of parallel imported cars, the domestic imported car market began to respond from the second quarter of this year. Imported car sales in June increased by 14.26% year-on-year, down from 17.15% in May; sales growth in July was 10.88%; August sales fell 2.4% year-on-year.
In contrast, some scent-sensitive e-commerce platforms began selling parallel imported cars online in November through the “shopping carnivalâ€. On the Taobao’s poly cost-effective platform, the parallel imported BMW X6 35i Middle East was quoted as 69.99 million yuan, more than 300,000 yuan cheaper than the market price; Land Rover Aurora, Ford Explorer, Toyota Elfa, Toyota Senna and other luxury cars are also placed on the "shelves." The involvement of e-commerce has opened the door to the traditional imported car sales system.
Although parallel imported cars are quite attractive in terms of price, “not enjoying global guarantee†has always been the biggest problem that restricts its development. “The topic of the Shanghai Free Trade Zone has been fired for three or four months. The Ministry of Commerce’s delay in publishing the approval plan is to formulate rules for the standardized sales of parallel imported cars.†An industry source said that even if the plan is issued, the car The trading market must also set up a platform, and also communicate with dealers to determine the complete system from import to after-sales, and ultimately form a management rule, at least one or two months.
After the Ministry of Commerce clearly expressed its support for the pilot project of parallel import of automobiles in the Shanghai Free Trade Zone, the “parallel pilot program†to be announced is highly anticipated. How to improve the relevant regulations on automobile sales management, promote the establishment of fair and equitable market competition and a safe and secure consumer environment, how to solve a series of problems in parallel imported cars, three bags, after-sales, etc., will be expected by all consumers.
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